Implementation of CRM standards

The standards set by the ISO international standardization organization in the field of customers
Focusing on the customer and customer-centricity has been identified as one of the eight principles of quality management by the International Organization for Standardization. Therefore, in most of the quality management standards, there are many special clauses for customer affairs. On the other hand, ISO has published comprehensive guidelines focusing on the main processes of communication with customers, which are used in general CRM projects. These standards are:

A- ISO10001:2018 standard – guidelines for managing the customer behavior codes (communication with costumer’s charter)

B – ISO10002:2018 standard – customer complaint management guidelines

D – ISO10003:2018 standard – Guidelines for managing customer’s external disputes (resolving disputes)

E- ISO10004:2018 standard – Guidelines for monitoring and measuring customer’s satisfaction

E- Standard EN ISO15838 – Management guidelines for customer contact centers (call centers)

CRMROOM relies on the experience and knowledge that it has gained during more than a decade of it’s activity in this field. Moreover, we are ready to accompany you through the path of implementing and obtaining these standards in your organization. If you need to talk and receive advice in this regard.

ICXA Award
This award is given annually by the Global Association of Customer Experience Professionals in the following 3 main categories:

1- CX Classics:
This section includes subsections such as the best customer experience strategy, the place of customer experience in the organization, the place of employee experience in the organization, the best customer experience of loyalty programs, the best user experience, the best use of customer feedback, the best B2B customer experience, the best call center and… .

2- CX Evolution:
This section includes sub-sections such as the best customer experience response to crisis, the best use of technology, the best innovation in customer experience, the best digital platform, the best citizen experience, the best customer experience consulting, etc.

3- CX Professionals:
This section includes subsections such as the best customer experience team of the year, the best customer experience specialist of the year, the best customer experience woman of the year, etc.

The closest event of this award will be held in Singapore in 2022, and Dr. Payam Navri, the head of the board of CRMROOM will be the only Iranian with a jury seat in this event – along with 35 judges from different countries – in three sections. The following will be judged:
• Best use of customer experience feedback and insights
• The best innovation in customer experience
• Best Customer Experience Team of the Year

Without a doubt, CRMROOM can support you in the implementation of the customer experience management system in the organization and gain world honors by relying on this position in the international customer experience award event.

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